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Category Archives: Digital marketing

Google goes after mobile native advertising with new AdSense formats

Google is plugging the hole that has remained a key weakness in mobile advertising: native ads. On Wednesday, the company announced the launch of native ads for all AdSense publishers.

AdSense native ad formats include in-feed, in-article and matched content. All can be customized to match the look and feel of the publisher’s mobile sites. Publishers can use any or all of these ad categories on their sites. Continue reading…

Attributing affiliate value: Looking beyond consumer journey position

The popularity of the already well-established affiliate channel continues to grow as part of the marketing mix. US affiliate spending will total $5.37 billion in 2017, according to an eMarketer report, a 12 percent increase over 2016’s $4.78 billion. The same report states one of the reasons for this growth is that it is highly measurable — a key characteristic of performance marketing as a whole.

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Using AI to license content directly from social media

It can be a laborious process to find the right image for your brand or campaign. Meanwhile, social media is an almost endless source of authentic and engaging content.

Lobster helps companies access this almost infinite resource.

The company, which was founded in 2013, allows content creators to plug their social accounts into the Lobster platform to allow brands to access their images and videos.

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What do marketers think about blockchain?

Even a cursory dip of the toe into hype surrounding blockchain will make you aware that people are predicting that the technology will revolutionise everything from international shipping to medical insurance.

In fact, the sheer frenzied hype that has built up around the distributed ledger technology can lead often confuse people as to what the technology actually does.

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Harvard analysis: which is better, PowerPoint or Prezi?

Everyone knows PowerPoint. The presentation software is quite simply one of the most ubiquitous and well-known business tools in the world.

From school to tech conferences, the average person has likely sat through a staggering array of PowerPoint presentations in their life.

Is the reason behind this ubiquity the fact that the software is so well established and people don’t that any alternatives exist? Or, is it because PowerPoint is the best option?

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5 Video Hacks to Boost Your Content Marketing

Video has become a powerful marketing tool for increasing awareness and building authentic relationships with followers. Four times as many customers say they would rather watch a video about a product than to read about it. Video content captures more attention from users, engages them and quickly moves them to action.

Finding ways to add more video in your content marketing efforts can help you connect with more of your audience while improving ecommerce conversion rates. Here are five video marketing hacks to enhance your ecommerce strategy.

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